GIFTY

Introduction

• Designed a digital prototype of a new app called, “GIFTY”, a gift tracking and recommendation tool.

Design Process

1. User Personas:

   • Conducted extensive user research to define personas, capturing diverse preferences and behaviors related to gift-giving.

2. Prototyping:

   • Designed a low-fidelity prototype on Canva, prioritizing simplicity, visual appeal, and seamless navigation.

3. User Testing:

   • Conducted interviews and surveys to gather feedback on Gifty's usability and features, iteratively refining the prototype based on user insights.

User Feedback

• Positive responses to Gifty's intuitive design and personalized recommendations.

• Users appreciated the collaborative features for group gift planning.

Key Features

1. User-Friendly Interface:

   • Gifty's design prioritizes simplicity and ease of use, ensuring a seamless experience for both novice and experienced users.

2. Personalized Recommendations:

   • The prototype incorporates algorithms for personalized gift recommendations based on user preferences and recipient characteristics.

3. Collaborative Features:

   • Gifty facilitates group collaboration, allowing users to plan and track group gifts for special occasions.

Final Result

• Gifty's low-fidelity prototype emerged as a powerful tool for simplifying the gift-giving process, providing users with an intuitive interface for tracking, recommending, and selecting gifts.

• User testing revealed positive feedback, emphasizing Gifty's potential to enhance the overall gift-giving experience.